A very relevant article on advertisers and business getting caught up in the social media hype.
Matthew Froggatt, Chief Development Officer at TNS said: “Winning and
keeping customers is harder than ever. The online world undoubtedly
presents massive opportunities for brands, however it is only through
deploying precisely tailored marketing strategies that they will be able
to realise this potential. Simply adding to the cacophony of online
noise, risks alienating potential customers and impacting business
growth.”
UK Rejects Big Brand Advertising on Twitter, Facebook 
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